This branding project explores sustainable climbing gear packaging aimed at beginner climbers ready to take the next step. Made from recycled cardboard and free of plastic, the trapezoid-shaped box minimizes waste while referencing mountain forms. It includes a harness, chalk bag, and climbing shoes to reduce the overwhelm of sourcing gear individually.

Once unpacked, the box can be cut and folded into a miniature sculpture of El Capitan or Half Dome, giving the packaging a meaningful second use and lasting connection to the climbing world.